Positive Linking — Paul Ormerod | How Networks Can Revolutionise the World

Positive Linking: How Networks Can Revolutionise the World by Paul Ormerod challenges the conventional economics narrative that treats individuals as isolated rational actors. Instead, Ormerod argues that our interconnected, networked society demands a radically different understandingone that integrates nudge theory with network effects to inform smarter policy and economic strategy. As social and economic crises reveal the limitations of mechanistic models, this book demonstrates how harnessing positive linking could lead to more effective solutionsfrom governance to business and beyond 

Key Topics Covered:

• Critique of conventional economic models that ignore interdependence 

• The power of network effects in shaping decisions and behaviors in modern societies 

• The role of nudge theory within a networked context 

• Policy implications: designing smarter, network-aware strategies for social and economic governance 

• Real-world examples illustrating network influence, such as community-based models of cooperation 

Paul Ormerod, Positive Linking, network effects, behavioral economics, nudge theory, conventional economics, interconnected society, policy design, economic critique, modern networks, decision-making, positive linking