Power Play: Tesla, Elon Musk, And The Bet Of The Century (Tim Higgins )
Check my rate
| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Product details
Tim Higgins
large Paperback
Power Play is the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins
Tesla is the envy of the automotive world. The first car company to be valued at $1 trillion, its electric vehicles can be found across the globe, coveted symbols of both wealth and virtue. The company's rise has elevated its CEO, the mercurial and charismatic Elon Musk, into a celebrity--not to mention making him the richest man in the world.
But Tesla's success was far from guaranteed. Founded in the 2000s, the company was born from a simple but audacious vision: to create an electric car that could best any gas-guzzling competitor. Tesla wasn't the first company to try: Electric cars had been trotted out--and thrown on the scrap heap--by carmakers for more than a century. But where onlookers saw a history of failure, Musk and a small band of Silicon Valley engineers and entrepreneurs saw only opportunity. The car, they decided, was in need of disruption. So Tesla pitted itself against the biggest, fiercest business businesses in the world, setting out to make a car that was quicker, sexier, smoother, and cleaner than any on the road.
But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by loyal supporters. Time and time again, Musk would find himself in the public crosshairs, threatening to bring the company he had initially funded largely with his own money to the brink of collapse.
Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, breakdowns, and, the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.
About ReadMatter
Readmatter Bookshop has proudly served customers on Bobshop since 2008. As a verified seller, we offer a trustworthy shopping experience, maintaining an impeccable 100% positive rating from our buyers. With three strategically located depots across the greater Gauteng area, all orders are promptly dispatched from our Johannesburg North branch. Shop with confidence at Readmatter!
Can't find a book anywhere? We can help
We network with other booksellers to source the books you are looking for. Looking for a specific author or title? Let us know in the comments and we will try find it for you. We have access to over 100 000 books.
Condition & Availability
All our books are secondhand unless stated otherwise. Since we operate a network of physical stores in addition to our online presence, and update our Bobshop inventory only at the close of each business day, there may be occasions where items listed as available online have already been sold in-store. In such instances, we will provide a full refund promptly.
Readmatter is the proud sponsor of Penguins "Blikkies" and "Bos" at the East London Aquarium.
https://cdn.shopify.com/s/files/1/0557/3856/4685/files/DALL_E_2024-05-09_14.56.05_-_Hyper-realistic_image_of_an_African_penguin_in_a_side_profile_holding_a_bag_overflowing_with_books._The_bag_prominently_displays_the_text_readmatter_6fd786fb-6cc1-45c2-a78b-6e1637c66a9e.webp?v=1715769713