PowerShot SX50HS

 The World's Within Your Reach.
Imagine getting right down on the field to capture sports action, zeroing in on your child's expression on a crowded stage, and recording elusive wildlife shots. All this and more is possible with the PowerShot SX50 HS offering the world's first 50x Optical Zoom lens* in a compact digital camera, which goes all the way from a wide-angle 24mm to 1200mm (35mm equivalent) to capture any shot you choose. The PowerShot SX50 HS doesn't just get you up close to the action, it delivers spectacular image quality to every shot. The Canon HS SYSTEM, a combination of a 12.1 Megapixel High-Sensitivity CMOS sensor and the DIGIC 5 Image Processor, achieves beautiful images up to ISO 6400. Record your memorable moments in incredibly lifelike 1080p Full HD video with stereo sound and High Speed AF ensures you'll capture all the action with faster focusing speed and reduced shooting lag time. The PowerShot SX50 HS also features the additional benefit of Zoom Framing Assist Seek and Lock functions, for easy tracking of and keeping the subject centered in the frame until you capture the image. With powerful technologies that add convenience and advanced capabilities, PowerShot SX50 HS can help you capture more of life every day.