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Remote areas: | 3-5 business days |
As the general public has become more aware of pricing and the pricing actions of organisations in recent years the focus on pricing as a marketing decision area has intensified. Price management introduces the fundamental principles of pricing in a clear accessible manner.
TITLE: Price Management
AUTHOR: R. Machado
SKU: 9780702197895
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 31/01/2013
PLACE PUBLISHED: South Africa
PAGES: 156
BINDING: Paperback / softback
LANGUAGE: English