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Principles of Marketing by Frances Brassington, Stephen Pettitt (2nd Edition)
Secondhand
R200.00
Closed
27 May 24 11:16
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Product details
Condition
Secondhand
Location
South Africa
Bob Shop ID
613816683
Softcover published by Prentice Hall 2000
Owner's name in the front cover. Slight water damage to the bottom of some pages.
Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered providing a detailed, student-friendly and accessible introduction to the subject. This second edition has been strengthened to reflect valuable feedback from throughout the academic community.