Principles of Marketing by Frances Brassington, Stephen Pettitt (2nd Edition)

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Product details

Condition

Secondhand

Location

South Africa

Bob Shop ID

643413040

Softcover published by Prentice Hall 2000

Owner's name in the front cover. Slight water damage to the bottom of some pages.

Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered providing a detailed, student-friendly and accessible introduction to the subject. This second edition has been strengthened to reflect valuable feedback from throughout the academic community.

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