Principles of Marketing by Frances Brassington, Stephen Pettitt (2nd Edition) Principles of Marketing by Frances Brassington, Stephen Pettitt (2nd Edition)
Principles of Marketing by Frances Brassington, Stephen Pettitt (2nd Edition) Principles of Marketing by Frances Brassington, Stephen Pettitt (2nd Edition)

Principles of Marketing by Frances Brassington, Stephen Pettitt (2nd Edition)

Secondhand 1 available
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Product details

Condition
Secondhand
Location
South Africa
Bob Shop ID
652207185

Softcover published by Prentice Hall 2000

Owner's name in the front cover. Slight water damage to the bottom of some pages.

Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered providing a detailed, student-friendly and accessible introduction to the subject. This second edition has been strengthened to reflect valuable feedback from throughout the academic community.

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