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Principles of Marketing is a streamlined textbook which covers the basic concepts of marketing in a practical manner. Students are encouraged to develop real marketing skills with the aid of useful tools in the textbook and online.
TITLE: Principles of Marketing
AUTHOR: Christo Boshoff
SKU: 9780190732585
PUBLISHER: Oxford University Press Southern Africa
DATE PUBLISHED: 20231124
PLACE PUBLISHED: South Africa
PAGES: 432
DIMENSIONS: 240x168
WEIGHT: 500