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Principles Of Marketing - Global And South African Perspectives - FREE SHIPPING
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Principles Of Marketing - Global And South African Perspectives - FREE SHIPPING

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Condition
New
Location
South Africa
Product code
UCT00043
Bob Shop ID
579299060

FREE SHIPPING ON ITEM AND AVAILABLE FOR IMMEDIATE DISPATCH - NOR MISSING NOR ANY TORN PAGES

Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and skilfully integrates local and global examples.

ISBN: 9781775789499

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