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Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed)

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New
Location
South Africa
Product code
DGFN-3416-G240
Bob Shop ID
400666006
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Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and skilfully integrates local and global examples.

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SummaryRetaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate.
AuthorKotler
PublisherPearson
Release date20151201
Pages750
ISBN1-77578-949-7
ISBN 13978-1-77578-949-9