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Summary | Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. |
Author | Kotler |
Publisher | Pearson |
Release date | 20151201 |
Pages | 750 |
ISBN | 1-77578-949-7 |
ISBN 13 | 978-1-77578-949-9 |