Principles of Marketing - Philip Kotler

Principles of Marketing - Philip Kotler

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Condition
New
Location
South Africa
Product code
9780137006694
Bob Shop ID
631657074

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

TITLE: Principles of Marketing

AUTHOR: Philip Kotler

SKU: 9780137006694

PUBLISHER: Pearson Education (US)

DATE PUBLISHED: 15/02/2009

PLACE PUBLISHED: United States

PAGES: 744

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 274 mm x 218 mm x 24 mm

WEIGHT: 1496 gr

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