Principles of Marketing: Textbook - Philip Kotler

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Condition
New
Location
South Africa
Product code
9781770255616
Bob Shop ID
615589205

Retaining the solid theoretical foundation of the international edition this text helps students understand the complex marketing environment in which Southern African firms operate.

TITLE: Principles of Marketing: Textbook

AUTHOR: Philip Kotler

SKU: 9781770255616

PUBLISHER: Pearson Education South Africa

DATE PUBLISHED: 20/01/2010

PLACE PUBLISHED: South Africa

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 210 mm x 285 mm

WEIGHT: 1490 gr

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