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A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.
TITLE: Principles of Services Marketing
AUTHOR: Professor Adrian Palmer
SKU: 9780077129514
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/01/2011
PLACE PUBLISHED: United States
PAGES: 368
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 200 mm x 266 mm x 31 mm
WEIGHT: 1130 gr
