Principles of Services Marketing - Professor Adrian Palmer

Principles of Services Marketing - Professor Adrian Palmer

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New
Location
South Africa
Product code
9780077129514
Bob Shop ID
620232556

A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

TITLE: Principles of Services Marketing

AUTHOR: Professor Adrian Palmer

SKU: 9780077129514

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/01/2011

PLACE PUBLISHED: United States

PAGES: 368

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 200 mm x 266 mm x 31 mm

WEIGHT: 1130 gr

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