Printing Design and Layout -- Vincent Steer

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Condition : Good. 

        Second Edition, Virtue, 1948, Vintage Large-format Hardback - Typography - 412 pp.

         The Manual for Printers, Typographers and All Designers and Users of Printing and Advertising, including showings of nearly five hundred typefaces and a series of thirty-six type calculation charts.

         Steer was the founder & president of the British Typographers Guild when he wrote this. It has chapters on design & layout in printing; training the mind to visualise; the limelight of the layout; the development of calligraphy; the romance of type design; the principles of type selection; lettering for layouts; the historic styles of ornament; the decorative use of printers' rules; type & copy calculations; the details of fine typography; dramatising the advertiser's message; on choosing the right paper; the technique of pictorial representation; how to choose colour in typography; the scope of the book typographer; the work of the commercial typographer. etc.

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