PRODUCT MANAGEMENT 3ED - JOOSTE,CJ

Name: PRODUCT MANAGEMENT 3ED - JOOSTE,CJ
SKU: 9780627027833
Price: 367.00 ZAR
Availability: InStock

New

28 available

R367.00

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Aristata Boekwinkels1236

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Product details

Condition

New

Location

South Africa

Product code

9780627027833

Bob Shop ID

672616425

The product offering is the common factor that links an organisation to its customers. As the product is the focal point around which other elements of the marketing mix are planned decisions about the product form the very centre of marketing strategy and management and therefore in a sense form the heart of the organisation.

TITLE: PRODUCT MANAGEMENT 3ED

AUTHOR: JOOSTE,CJ

SKU: 9780627027833

PUBLISHER: Van Schaik Publishers

DATE PUBLISHED: 29/11/2011

BINDING: Paperback / softback

CONDITION: New

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