Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
The product offering is the common factor that links an organisation to its customers. As the product is the focal point around which other elements of the marketing mix are planned decisions about the product form the very centre of marketing strategy and management and therefore in a sense form the heart of the organisation.
TITLE: Product management
AUTHOR: C.J. Jooste
SKU: 9780627027833
PUBLISHER: Van Schaik Publishers
DATE PUBLISHED: 29/11/2011
PLACE PUBLISHED: South Africa
PAGES: 148
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 170 mm x 245 mm x 15 mm
WEIGHT: 265 gr