Product management - C.J. Jooste

Product management - C.J. Jooste

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Product details

Condition
New
Location
South Africa
Product code
9780627027833
Bob Shop ID
647596158

The product offering is the common factor that links an organisation to its customers. As the product is the focal point around which other elements of the marketing mix are planned decisions about the product form the very centre of marketing strategy and management and therefore in a sense form the heart of the organisation.

TITLE: Product management

AUTHOR: C.J. Jooste

SKU: 9780627027833

PUBLISHER: Van Schaik Publishers

DATE PUBLISHED: 29/11/2011

PLACE PUBLISHED: South Africa

PAGES: 148

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 170 mm x 245 mm x 15 mm

WEIGHT: 265 gr

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