Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Covers three major tasks facing product mangers: analyzing the market developing objectives and strategies for the product or service in question and making decisions about price advertising promotion channels of distribution and service. This work utilizes the familiar Marketing Plan as the unifying framework for its lessons.
TITLE: Product Management
AUTHOR: Donald R. Lehmann
SKU: 9780071238328
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 15/09/2004
PLACE PUBLISHED: United States
PAGES: 512
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 178 mm x 229 mm x 25 mm
WEIGHT: 930 gr