Product Management - Donald R. Lehmann

Product Management - Donald R. Lehmann

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Product details

Condition
New
Location
South Africa
Product code
9780071238328
Bob Shop ID
647596751

Covers three major tasks facing product mangers: analyzing the market developing objectives and strategies for the product or service in question and making decisions about price advertising promotion channels of distribution and service. This work utilizes the familiar Marketing Plan as the unifying framework for its lessons.

TITLE: Product Management

AUTHOR: Donald R. Lehmann

SKU: 9780071238328

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 15/09/2004

PLACE PUBLISHED: United States

PAGES: 512

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 178 mm x 229 mm x 25 mm

WEIGHT: 930 gr

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