- Works with Google Find Hub and Apple Find My networks, so you're covered no matter which phone you carry
- Four-colour E-Ink screen switches between a custom image and your contact details, turning lost into found
- 10m Bluetooth range narrows the search when your keys are somewhere in the car park or your bag is across the terminal
- Contact card mode displays your phone number or email right on the tracker, so whoever finds it can reach you
- CR2032 battery runs for 10 months, using a cell you can buy at any supermarket when it finally needs replacing
- IP65 rating keeps working when clipped to a bag in the rain or attached to outdoor gear that gets wet
- Left-behind alerts notify you if the tracker moves out of range on supported devices and OS versions
- 90dB alarm helps you find your wallet in a coat pile or keys under paperwork by following the sound
- 15g aluminium body adds no bulk to a keyring or zip pull, light enough that you'll actually use it daily
- Bluetooth 5.2 pairs quickly at setup and holds a stable connection in crowded airports or shopping centres
- Swappable display pages let you show a logo, photo or text on one screen and contact info on the other
- Keyring loop included in the box, ready to attach to bags, keys or pet collars straight out of the package
The PhotoTag E-Ink Tracker is a Bluetooth keychain locator for anyone who regularly misplaces keys, wallets, bags, or needs to track pets and luggage. It works with both Apple Find My and Google Find Hub networks, so you use the same app already installed on your iPhone or Android phone without creating a new account or learning a new interface. The 4-colour e-ink screen displays custom photos or contact information that stays visible for months without draining the battery, turning the tracker into a functional lost-and-found tool rather than just a personal locator. At 15g and 4.45cm across, it clips to keyrings, bag zippers, pet collars, or luggage tags without adding noticeable bulk. The replaceable CR2032 battery lasts up to 10 months, and when it runs low you swap it yourself in seconds at any corner shop.
Dual Find My network support
Integrating with both Apple Find My and Google Find Hub means the tracker appears natively in the app you already use, whether you're on iOS or Android. Very few trackers offer integration into both of these ecosystems. You don't need to install a separate proprietary app, create another account, or learn a new interface. This removes the ecosystem lock-in concern that kills single-platform trackers. If you switch from iPhone to Android in two years, the tracker still works. Beyond Bluetooth range, the tracker leverages millions of nearby iPhones and Android phones as a passive tracking network, reporting your lost item's GPS location as strangers walk past it without them knowing or needing to install anything.
Customisable e-ink display
The 4-colour e-ink screen is the differentiator here. Most Bluetooth trackers are anonymous plastic discs, but this one displays a photo of your pet, your contact details, or a return-if-found message that stays visible indefinitely without drawing power. The screen only consumes battery during the moment you update the image. Set up your images in the companion PhotoTag app. The first image is a templated contact information page, and you can add a second customised image. Jump between the two by pushing the red connect button on the device. The image takes between 10 and 23 seconds to write via several refresh passes and then uses no power to stay there, unlike digital displays. This is a four-colour display showing black, white, red, and yellow. It does not do blue and green; they become desaturated grey. E-ink screens are an emergent technology with limitations but have the benefit of no power consumption once an image has written. Turn a lost item into a found item. Anyone who picks up your lost wallet or finds your wandering dog sees your phone number directly on the tracker without needing to unlock a phone, scan a QR code, or install any app.
Accessories
The PhotoTag works with a small range of dedicated and purpose-built accessories that adapt it to different use cases. The Keychain is a simple yet stylish clip for keyrings, bag zips, and lanyards. The Pleather Pet Tag Holder protects the tracker when it's worn on a cat or dog collar, shielding the e-ink screen from scratches and chew damage while keeping your contact details visible. Thread the collar through the pouch or the included loop, which allows the orientation to rotate 90 degrees. The Pleather Luggage Tag fits the tracker into a more traditional travel tag format for suitcases and carry-ons.
10m Bluetooth tracking range
The Bluetooth 5.2 connection maintains a direct link to your phone up to 10m away in open space, showing live proximity updates as you move closer to the item. This guides you to your keys in a large car park or your bag across a crowded airport terminal with real-time distance feedback. The 90dB built-in alarm triggers from your phone, loud enough to hear through a closed bag or from another room, so you can locate your wallet buried in a coat pocket or your keys under a pile of papers by sound alone.
Left-behind reminders
The tracker detects when it moves out of Bluetooth range and sends a notification to your phone with the last known GPS location captured via nearby devices. This alerts you within minutes if you walk away from your bag at a café or leave your wallet on a train, while you're still close enough to retrieve it. The notification includes a map pin showing exactly where you were when the connection dropped, so you can backtrack immediately rather than retracing an entire day's route. This functionality is device, OS, software, and region dependent. Depending on your phone, this feature may be automatic, enabled, or unavailable.
10-month battery life on replaceable cell
The CR2032 coin cell battery lasts up to 10 months, and when the low-battery alert triggers at 5% remaining, you twist open the casing and swap the old cell for a new one from any supermarket or petrol station. No proprietary charging cable, no service centre, no downtime. This avoids the e-waste problem of rechargeable trackers that constantly require a USB connection or die after six months and need replacing entirely. The e-ink display's power efficiency is key here. Updating the screen once a week has negligible impact on runtime; even daily updates still give you several months between battery swaps. Here are some things that might impact your battery life. The installed factory battery might not give you this same result as units are extensively tested before they are shipped. When you press the button to change the image, it also puts it into Bluetooth connect mode, which stays active for nine minutes afterwards and uses some power. The button might be depressed by accident while attached to your keys or in your bag, causing it to refresh the image more often than you realise. If you swap out your battery for a high-quality replacement, you can expect a 10-month run time.
The PhotoTag E-Ink Tracker is a practical upgrade for anyone who wants a low-maintenance way to locate everyday items without creating another charging...
