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Updated in a 10th edition Public Relations: Strategies and Tactics Tenth Edition clearly explains to students the basic concepts strategies and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
TITLE: Public Relations
AUTHOR: Dennis L. Wilcox
SKU: 9780205099160
PUBLISHER: Pearson Education (US)
DATE PUBLISHED: 23/02/2011
PLACE PUBLISHED: United States
PAGES: 624
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 201 mm x 255 mm x 20 mm
WEIGHT: 960 gr