Public Relations - Dennis L. Wilcox

Public Relations - Dennis L. Wilcox

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New
Location
South Africa
Product code
9780205099160
Bob Shop ID
632653302

Updated in a 10th edition Public Relations: Strategies and Tactics Tenth Edition clearly explains to students the basic concepts strategies and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

TITLE: Public Relations

AUTHOR: Dennis L. Wilcox

SKU: 9780205099160

PUBLISHER: Pearson Education (US)

DATE PUBLISHED: 23/02/2011

PLACE PUBLISHED: United States

PAGES: 624

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 201 mm x 255 mm x 20 mm

WEIGHT: 960 gr

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