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A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.
TITLE: Public Relations
AUTHOR: Paul Baines
SKU: 9780750657242
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 19/11/2003
PLACE PUBLISHED: United Kingdom
PAGES: 456
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 862 gr