Public Relations: Strategies and Tactics Global Edition - Dennis L. Wilcox

Public Relations: Strategies and Tactics Global Edition - Dennis L. Wilcox

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New
Location
South Africa
Product code
9781292056586
Bob Shop ID
620269345

Clearly explains the basic concepts strategies and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates and many colorful charts and photos are used to enhance major concepts.

TITLE: Public Relations: Strategies and Tactics Global Edition

AUTHOR: Dennis L. Wilcox

SKU: 9781292056586

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 30/06/2014

PLACE PUBLISHED: United Kingdom

PAGES: 624

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 204 mm x 254 mm x 19 mm

WEIGHT: 1058 gr

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