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PUBLIC RELATIONS STRATEGIES & TACTICS 11 - WILCOX,D

Name: PUBLIC RELATIONS STRATEGIES & TACTICS 11 - WILCOX,D
SKU: 9781292056586
Price: 689.00 ZAR
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South Africa

Product code

9781292056586

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Clearly explains the basic concepts strategies and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates and many colorful charts and photos are used to enhance major concepts.

TITLE: PUBLIC RELATIONS STRATEGIES & TACTICS 11

AUTHOR: WILCOX,D

SKU: 9781292056586

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 30/06/2014

BINDING: Paperback / softback

CONDITION: New

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