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Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
TITLE: Public Relations Strategy
AUTHOR: Sandra M. Oliver
SKU: 9780749456405
PUBLISHER: Kogan Page Ltd
DATE PUBLISHED: 03/11/2009
PLACE PUBLISHED: United Kingdom
PAGES: 208
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 155 mm x 236 mm x 11 mm
WEIGHT: 325 gr
