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Seth Godin's Purple Cow teaches us that in order for businesses to achieve real success, they need to stop being a brown cow and dare to change their colour. But in a world of really good companies, sometimes you need more than a purple cow - you need a big moo. In The Big Moo, a team of bestselling authors and business superstars such as Malcolm Gladwell, Tom Peters and Jackie Huba reveal their secrets for creating sustained remarkability. Their essays are provocative, inspiring and their message is clear: don't be afraid to be different. Now is your opportunity to combine ideas from both books to ensure that your business always stands out from the crowd.
ISBN: 9780141036458
Pages: 183
Paperback
Penguin Books, 2005
Good condition; cover has some creases
B128
