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Forget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations bring the public back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think plan prioritize and deliver PR services. You'll learn powerful new ways to build the relationships that matter and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new intelligent and socially rooted PR will transform your organization into a proactive participatory communication powerhouse that is in touch and informed with its community of stakeholders.
TITLE: PUTTING THE PUBLIC BACK IN PUBLIC RELATI
AUTHOR: SOLIS,B
SKU: 9780137150694
PUBLISHER: Pearson Education (US)
DATE PUBLISHED: 19/02/2009
BINDING: Hardback
CONDITION: New
