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Designed for students scholars and marketing research practitioners this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
TITLE: Qualitative Consumer and Marketing Research
AUTHOR: Russell W. Belk
SKU: 9780857027672
PUBLISHER: SAGE Publications Ltd
DATE PUBLISHED: 14/12/2012
PLACE PUBLISHED: United Kingdom
PAGES: 240
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 170 mm x 242 mm
WEIGHT: 420 gr
