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This text aims to develop the marketing manager's understanding of quantitative methods within the framework of marketing research. It presents a framework of quantitative marketing research and highlights a range of exploratory descriptive data analysis and inferential analysis techniques.
TITLE: Quantitative methods for marketing decisions
AUTHOR: WEGNER,T
SKU: 9780702146756
PUBLISHER: Juta Academic
DATE PUBLISHED: 11/04/2011
PLACE PUBLISHED: South Africa
PAGES: 864
BINDING: Book
LANGUAGE: English
DIMENSIONS: 171 mm x 247 mm x 15 mm
WEIGHT: 500 gr