RARE 1970S INDIAN TOTEM POLE FIGURES (11) BY R&L SUGAR SMACKS CEREAL PLASTIC TOYS

RARE 1970S INDIAN TOTEM POLE FIGURES (11) BY R&L SUGAR SMACKS CEREAL PLASTIC TOYS

SET OF 11 INDIAN TOTEM POLE TYPE FIGURES THAT CONNECT TOGETHER OR CAN BE THREADED TO MAKE A TOTEM POLE OR EVEN A NECKLESS.  ISSUED IN 8 COLOURS AND PRODUCED BY R&L (ROSENHAIN & LIPMANN) IN KELLOGS SUGAR SMACKS CEREAL PACKS.
 
These little plastic characters, between 2-4cm tall, were cereal premiums (and sometimes Cracker Jack prizes) made in the late 1960s and 1970s by an Australian company called R & L. The tiny toys were found in packages of Kellogg's cereal worldwide, although there were some country exclusives.
 
There were many different sets (like Crater Critters and Funnie Fringes) of odd and imaginative characters produced by R & L, often with spacey, alien themes, and each with individual names. Fanatical collectors strive to get them all, sometimes in every color combination possible.
 
NOTE I HAVE VARIOUS OTHER VINTAGE PLASTIC TOYS FROM THE 1960S ON AUCTION THIS WEEK. ON TOP OF THAT SOME VINTAGE BOARD AND PUZZLE GAMES.
 
SIZE
2-4CM HIGH
 
CONDITION: IN GOOD CONDITION. 
 
COLLECTING CEREAL BOX PLASTIC TOYS
From the 1960's till the 1980's, Australian plastics manufacturing company Rosenhain & Lipmann (R&L) brought millions of children around the world unbounded joy in a small cellophane bag. Most less than 5cm tall, these brightly-coloured plastic premiums incited a collecting fervour amongst the younger Kellogg's Cornflakes customers like nothing seen before in cereal food marketing.. And despite the fact that millions were produced & exported across the globe, very few have survived the rigours of their toy-box existence to make it to the 21st Century. This unusual marriage of intense initial appeal & high mortality has resulted in their keen desirability today.
By the end of the twentieth century the plastic toys in cereal boxes was no more. Although only one child choked to death on a plastic toy it became too exspensive to put these toys into cereal boxes. Some countries still produce plastic toys but countries like the UK and USA no more.
In the past, most people collected stamps, coins and cards, but the love of cereal toys has now endured for more than 50 years.
 
R&L COMPANY (1954-1977):
R&L (Rosenhain & Lipmann), an Australian company based in Melbourne, first produced toy inserts ('premiums') for boxed cereal in 1957. From 1958, these toys were made of plastic (solid polyethylene or solid/snap polystyrene), and each one was wrapped in clear cellophane. Initially, their designs were simple and unremarkable, with themes such as animals, people, and vehicles. From the late 1960s, some of the series that were appearing were unique, droll, and quite fantastic. In Australia, they were initially found inside cereal boxes (usually, one per box), but in other countries where some of the sets were distributed, they could be found in other products such as Cracker Jack in America. The R&L company was taken over by the firm Compañia General de Plasticos, S.A, of Mexico in 1977 where production continued into the 1990s. As recently as 2007, some of the Mexican version of the sets reappeared in jumbo packets of sweets.
 
PLEASE ALSO SEE MY OTHER ITEMS LISTED. I HAVE VARIOUS OTHER VINTAGE PLASTIC TOYS  ALSO ON AUCTION THIS WEEK.
COPY THE URL UNDERNEATH AND PASTE INTO GOOGLE AND IT WILL TAKE YOU DIRECTLY TO ALL MY LISTINGS THIS WEEK. NOTE ALL MY AUCTIONS END AT 22H30 SO IT IS ADVISABLE TO PUT IN AN AUTOMATIC BID (HIGHEST PRICE YOU ARE WILLING TO PAY) EARLY.
https://www.bidorbuy.co.za/seller/3685641/ErnRex1545