Reinventing Retail - Ian Shepherd

Reinventing Retail - Ian Shepherd

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New
Location
South Africa
Product code
9781292270777
Bob Shop ID
631641205

The retail landscape is changing. Will your business adapt or die? Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands. The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themselves ready for the future. To reclaim and retain your customers

TITLE: Reinventing Retail

AUTHOR: Ian Shepherd

SKU: 9781292270777

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 20190605

PLACE PUBLISHED: United Kingdom

PAGES: 232

DIMENSIONS: 230x156

WEIGHT: 340

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