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This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing Customer Services and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
TITLE: RELATIONSHIP MARKETING FOURTH ED
AUTHOR: EGAN
SKU: 9780273737780
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 31/03/2011
BINDING: Paperback / softback
CONDITION: New