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Relationship marketing and CRM - TAIT,M
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Relationship marketing and CRM - TAIT,M

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Product details

Condition
New
Location
South Africa
Product code
9781485129288
Bob Shop ID
630362847

Organisations that want to continue being successful in today's global competitive market where customers are more empowered and brand loyalty is eroding will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM).

TITLE: Relationship marketing and CRM

AUTHOR: TAIT,M

SKU: 9781485129288

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 18/12/2018

PLACE PUBLISHED: South Africa

PAGES: 288

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 0 mm x 0 mm x 15 mm

WEIGHT: 500 gr

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