Relationship marketing and customer relationship management - A. Berndt

Relationship marketing and customer relationship management - A. Berndt

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Condition
New
Location
South Africa
Product code
9781485102649
Bob Shop ID
631655038

The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers.

TITLE: Relationship marketing and customer relationship management

AUTHOR: A. Berndt

SKU: 9781485102649

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 26/01/2015

PLACE PUBLISHED: South Africa

PAGES: 284

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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