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The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers.
TITLE: Relationship marketing and customer relationship management
AUTHOR: A. Berndt
SKU: 9781485102649
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 26/01/2015
PLACE PUBLISHED: South Africa
PAGES: 284
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr