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Relationship Marketing and Customer Relationship Management (Paperback, 2nd edition) - Adele Berndt
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Relationship Marketing and Customer Relationship Management (Paperback, 2nd edition) - Adele Berndt

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New
Location
South Africa
Product code
9780702186875
Bob Shop ID
67655321
This item is sold brand new. Usually dispatched within 4 days - 1½ weeks

This edition of Relationship marketing and customer relationship management provides new perspectives on the meaning of marketing. Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking. This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders.
 
By: Adele Berndt (Editor), Madele Tait (Editor)
Pages: 250
Publisher: Juta Legal and Academic Publishers
Format: Paperback
Isbn: 0-7021-8687-2
Isbn13: 978-0-7021-8687-5
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