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This edition of Relationship marketing and customer relationship management provides new perspectives on the meaning of marketing. Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking. This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders.| By: | Adele Berndt (Editor), Madele Tait (Editor) |
| Pages: | 250 |
| Publisher: | Juta Legal and Academic Publishers |
| Format: | Paperback |
| Isbn: | 0-7021-8687-2 |
| Isbn13: | 978-0-7021-8687-5 |