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Relationship Marketing & Customer Relationship Management

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Condition
Secondhand
Location
South Africa
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Bob Shop ID
428833689
  • Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.
  •  
  • Paperback: 213 pages
  • Publisher: Juta Academic (September 1, 2009)
  • Language: English
  • ISBN-10: 0702177393
  • ISBN-13: 978-0702177392
  • Product Dimensions: 6.5 x 0.5 x 9.8 inches
  •  

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Customer ratings: 1 ratings

Baie dankie,Ntsu
02 Sep 2019