Relationship Marketing - John Egan

Relationship Marketing - John Egan

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New
Location
South Africa
Product code
9780273737780
Bob Shop ID
627843703

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing Customer Services and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

TITLE: Relationship Marketing

AUTHOR: John Egan

SKU: 9780273737780

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 31/03/2011

PLACE PUBLISHED: United Kingdom

PAGES: 328

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 190 mm x 246 mm x 18 mm

WEIGHT: 630 gr

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