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For courses in Retail Buying Retail Merchandising and Fashion Merchandising. Retail Buying Ninth Edition is known for its clear depiction of retail buying reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today's market the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout including chapters on buying for discount operations using the Internet for product procurement and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids this book continues its tradition of effectively preparing students for their role as professional retail buyers.
TITLE: Retail Buying: Pearson New International Edition
AUTHOR: Jay Diamond
SKU: 9781292026763
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 01/11/2013
PLACE PUBLISHED: United Kingdom
PAGES: 360
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 279 mm x 16 mm
WEIGHT: 786 gr
