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Retail Management Global Edition - Barry R. Berman

Retail Management Global Edition - Barry R. Berman

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Condition
New
Location
South Africa
Product code
9781292214672
Bob Shop ID
620269416

For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex changing environment. Without a pre-defined and well-integrated strategy retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate extensive coverage of omnichannel retailing and many new vignettes questions and cases so that students can thrive in today's retailing industry.

TITLE: Retail Management Global Edition

AUTHOR: Barry R. Berman

SKU: 9781292214672

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 14/08/2017

PLACE PUBLISHED: United Kingdom

PAGES: 592

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 100 mm x 100 mm x 100 mm

WEIGHT: 100 gr

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