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For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text Retail Management: A Strategic Approach provides a strategic decision-making approach that illustrates how retailers plan for and adapt to today's changing and complex retail environment.
TITLE: Retail Management: International Edition
AUTHOR: Barry Berman
SKU: 9780273768562
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 06/08/2012
PLACE PUBLISHED: United Kingdom
PAGES: 620
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 217 mm x 277 mm x 23 mm
WEIGHT: 1268 gr