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An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations.
TITLE: Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corpo
AUTHOR: John Balmer
SKU: 9780415284219
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 20030313
PLACE PUBLISHED: United Kingdom
PAGES: 384
DIMENSIONS: 246x174
WEIGHT: 756