Rowenta Powerstraight Straightening Brush

Faster than a straightener, saving up to 33% more time!

Discover beautiful straightening even during the morning rush! Rowenta Power Straight is the first straightener brush dedicated to hard-to-manage hair. Thanks to its specially designed triple-bristle action, straightening even the frizziest and most unruly hair is fast and easy. Catch, tense and straightenfor beautiful hair straightened to perfection from root to tip in just minutes!

With up to 33% faster results than a traditional straightener, frizzy and kinky hair has met its match! Rowenta Power Straight makes straightening even the frizziest hair fast and easy. This easy-to-use straightener brush offers triple-action straightening to catch, tense and straighten hair in just minutes. 

IDEAL FOR HARD-TO-MANAGE HAIR: A straightener brush specifically designed for frizzy, very frizzy and kinky hair.

TRIPLE-ACTION STRAIGHTENING: Easy results in minutes as 40 root-catchers grab hair from the root, a mesh of two types of bristles tense frizz, and 100 ceramic-coated heated bristles straighten.

IONIC EFFECT: The ionic generator offers frizz-fighting action and shiny, static-free results.

ADJUSTABLE TEMPERATURE: 160 °C/180 °C/200 °C for thin to thick hair.

15-YEAR REPAIRABILITY: Low-cost parts available in our 6200 repair centers worldwide, for quick repair over many yearspart of our commitment to help protect the environment and cut down on waste.

PROTECTED HAIR: Thermo-control technology for constant, homogenous heat that is safe on hair while guaranteeing perfect straightening.

• TECHNICAL SPECIFICATIONS
  • Type of heating element: Ceramic
  • 360°cord: YES
  • Voltage: 220-240 V
• RESULT/ USAGE
  • Speed / Temperature settings: 3
  • Temperature setting:s 160° - 180° - 200°C
  • Coating: Ceramic
  • Functions: Heating and straightening
  • Bristle types: Heating bristles
  • Adjustable temperature: 160° - 200° °C
• HAIR RESPECT AND ERGONOMY
  • Efficient at low temperature: YES
  • Temperature settings according to hair nature: Yes
  • Ionic function: YES
• ERGONOMY/COMFORT OF USAGE
  • Display: LED
  • Heating indicator: YES
  • Heat-up time: 45 s
  • Auto-off: yes (1h)
• NEED
  • Straightening: Yes
• HAIR RESULT
  • Straighten: Yes
  • Hair need: Discipline fastly
• OTHERS
  • Hair type: Dry hair
• MAIN FEATURES
  • Hair need: Discipline fastly
  • Ionic function: YES
  • Coating: Ceramic
  • Functions: Heating and straightening
• Country of origin: China