| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Sales Effectiveness Training by Carl D. Zaiss and Thomas Gordon
It is a practical guide to improving communication and relationship-building in sales. Drawing on interpersonal skills and behavioural psychology, the book teaches sales professionals how to listen effectively, handle objections constructively, and build trust with clients rather than relying on aggressive selling techniques. It emphasizes cooperative problem-solving and customer-focused communication to achieve long-term sales success. Very good condition. Softcover, 21cm x 13.5cm, 337 pages.
