Sales Promotion - Roddy Mullin

Sales Promotion - Roddy Mullin

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Product details

Condition
New
Location
South Africa
Product code
9780749450212
Bob Shop ID
632683746

Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals including off-the-shelf offers joint promotions price promotions premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase your base of satisfied customers.

TITLE: Sales Promotion

AUTHOR: Roddy Mullin

SKU: 9780749450212

PUBLISHER: Kogan Page Ltd

DATE PUBLISHED: 03/02/2008

PLACE PUBLISHED: United Kingdom

PAGES: 320

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 1 mm x 1 mm x 1 mm

WEIGHT: 1 gr

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