Samsung UA55AU7000 55-inch 4K UHD Smart TV UA55AU7000

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Fine tuned color for a vibrant, lifelike picture

PurColor

PurColor makes watching films feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

Feel lifelike shade of color as intended in powerful 4K

Crystal Processor 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike color expressions due to its sophisticated color mapping technology.

Smooth motion for a clear picture

Motion Xcelerator

Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.