to win hundreds of thousands of dollars. The unique and natural action that sets the Magic Swimmer apart from all other lures is derived from its thin and balanced design. In this unique lure, the body is jointed in three parts to function together in rhythmic dance as art imitates perfection to make this impostor appear to be the real thing. Swim the lure slow or fast, at your discretion, as allowed by the bait’s perfect balance. Each twitch of the rod sends the Swimmer into an erratic lunge that signals predators it is weak and vulnerable prey. Its natural swimming action even during steady retrieves is just too much for most gamefish to resist and is effectivewhen cast, trolled or even on a drop shot rig.