Secrets Of Power Marketing (Paperback) - P. Bender

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Whether you are an entrepreneur expanding your business, or an entrepreneur moving up inside a corporation, the first question you should ask yourself is "How effectively am I marketing myself and my project, service, or product?" This guide shows that you can always do more. It's easy to turn your current marketing efforts into personal power marketing strategies that are sure to multiply your results. The authors outline five strategies of Power Marketing that you should know and use. You will learn how to - take control of the perceptions people have of you and your company; form relationships with people of influence; find ways to be known as an expert by the media; use focus, creativity and uniqueness to leverage your resources into personal power marketing; use database marketing to concentrate and expand the reach of your marketing tools. This title will help you generate ideas for maximum memorability and impact, and will turn marketing into a fulfilling way to express yourself in all that you do.