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Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules principles insights and insider anecdotes all tailored to making deals in the fast-changing life in the information economy.
TITLE: Seducing Strangers
AUTHOR: Josh Weltman
SKU: 9780761181750
PUBLISHER: Workman Publishing
DATE PUBLISHED: 01/01/2003
PLACE PUBLISHED: United States
PAGES: 208
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 8 mm x 152 mm